Varia Solod

(graphic designer&artist)

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Varia Solod

Fake Food (logo)
BRANDING
COMMERCIAL

I’ve recently had an opportunity to create a brand identity for an ethically based t-shirt label. 
For this project I have created a logo and series of t-shirt prints for the first limited drop. 

The overall concept for this logo was to embody a sense of playfulness, having fun with the 
process of creation, as an act of self expression.


Fake Food (T-prints)
The first drop consisted of different captions, associated with food and was to be very playful, mouth watering in a way. 

I love integrating mixed media in my work, that’s why I chose to create hand-drawn letters with liquid soap, resulting in this messy and chaotic yet balanced image, tying everything together, 











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