Varia Solod

(graphic designer&artist)

Varia Solod

Inclusion

BRANDING
PRO BONO

The concept of this brand identity is based on two principles-integration and variability, in order to convey the main message and brand mission of the project, as well as its participants - actors, curators, teachers and the diversity of their vision as clearly as possible. This brand identity is filled with bright variable elements that create a diverse, but coherent image of the theatre. All parts of the project are adapted for use by people with deafblindness and other forms of disability.

Logo, as a mixture of a previous one, and letter “I” in Braille tactile writing system. For each of centre’s line of work a specific variable logo was designed, based on a main one in order to distinguish different courses of action of “Inclusion”.

Each logo has its own colour palette for merch, printed media and web content to be based around.

FONTS IN USE

Aeroport by Brownfox type
(Gayane Bagdasaryan, Vyacheslav Kirilenko)

TT Bluescreens by TypeType

Rene by FAT
(Fedor Abroskin)

POSTERS FOR THEATRE PERFORMANCES

TACTILE BROCHURES FOR THEATRE PERFORMANCES

It was imperative to make all printed media accessible for people with different types of disabilities and as inclusive as possible, that’s why I wanted to duplicate its content in tactile Braille font, so that people with visual impairments could be able to read the brochure.

SOCIAL MEDIA

Lack of proper visual representation is an issue which Inclusion has faced in the media and had difficulties with finding a solution. I wanted social media to be vibrant and energetic, yet simple and comprehensible. I have have put all media posts into several categories: event announcements, theatre shows, interviews with theatre personnel, and collaborations, each of which is highlighted by variable design elements, as well as colours from the brand palette.

BANNERS

Inclusion holds a lot of events with lectures from creatives, directors, teachers and PhD candidates in the sphere of inclusive education, for which I have created announcement banners for inside and outside advertisement.

MERCH

Making merch accessible was also an imperative task for me. For each item I used a grid, duplicating Inclusions’ logo, and include drawings, created by its actors. Each detail is three-dimensional and tactile.